January 1994, page 38
Media Watch
The New Republic: Israel's "Most Articulate
Friend in the U.S. Media"
By Nathan Jones
This magazine has reported in the past the story of
Martin Peretz, who used inherited wealth to found Ramparts
magazine. It became the voice of the "new left" of
the 1960s. Everything was fair game for Ramparts except Israel,
to which Peretz had a "passionate attachment."
A showdown came after Peretz ordered an article critical
of Israel pulled out of an upcoming edition. Since Ramparts was
conducted as a sort of journalistic commune, the staff voted to
publish the article over the publisher's objections. Peretz reacted
by selling Ramparts and buying The New Republic, an
old and respected liberal magazine.
Now The New Republic is a big-budget operation
with many "editors" whose chief function seems to be getting
on television talk shows and thus publicizing the magazine. It has
a major credibility problem, however. It's decidedly soft on Israel.
The magazine's selection of writers, and its treatment
of subject matter, from trade with Japan to human rights in Africa,
seems always to accommodate itself to the notorious ideological
hang-up of its publisher. Staff members accept this as a problem
that "goes with the territory" of a prestigious job with
the magazine.
Peretz has turned his journalistic credibility problem
into a fund-raising asset. A subscription appeal for The New
Republic, signed by Martin Peretz and circulated to a list of
subscribers to Jewish publications and members of Jewish organizations
in 1993, begins: "Dear friend: If you're as concerned about
the fate of Israel as I am, please read on. . ."
Reading on, one discovers that: "The New Republic
is central to the ongoing political wars over the Middle East
because it is the most articulate, knowledgeable and influential
friend of Israel in the U.S. media. . .Of course some call us 'hysterical'
on Israel. Others merely say we're 'obsessed' . . . There is a lot
to be obsessed about. We know that malevolent forces abroad in the
world, and in America too, mean Israel ill..."
Readers also learn from the Peretz letter that they
can get 48 issues for $37.50. That's 78 cents a copy, which barely
covers the postage but shows what a publisher with deep pockets
and an "obsession" that appeals to a great many advertisers
can do for a journal of opinion.
Finally, if recipients of Peretz's letter still don't
get the point, Peretz adds a P.S.: "If you pay with your order,
the owners of The New Republic will donate a sum equivalent
to 20 percent of your remittance to the Jerusalem Foundation, established
by Mayor Teddy Kollek, to help in the integration of Soviet immigrants
into the life of Jerusalem."
That, by our arithmetic, means that Peretz is charging
subscribers less than 63 cents for each copy of The New Republic.
Could it be that willingness to take such a beating on each
subscription has something to do with the magazine's self-assumed
role as "the most articulate, knowledgeable and influential
friend of Israel in the U.S. media"?
The United Jewish Appeal Subsidy
A substantial subsidy to the Jewish Week Inc. of New
York from funds raised for charitable works in the United States
and Israel by the United Jewish Appeal is being protested by competing
New York weekly Jewish newspapers.
The Jewish weekly Forward complained in its
Oct. 29 issue that "UJA-Federation has been maintaining its
subsidy to The Jewish Week at $825,000 a year at a time when
it has cut back its allocations to a number of needy charities in
the New York region." In fact, UJA presently gives free subscriptions
to The Jewish Week to New York metropolitan area contributors
of more than $36 in the United Jewish Appeal's annual fund-raising
campaign. It's one small illustration of how funds raised for charities
in Israel often never leave the United States, but instead are plowed
back into organizations and publications that coordinate efforts
to lobby Congress for ever-increasing taxpayer aid to Israel.
Readership figures for the network of Jewish weeklies,
most of them wholly or partially owned by local UJA Federations,
show how effectively American Jewish communities are linked into
coordinated fund-raising appeals, as well as kept informed about
candidates for elective office who are friendly to Israel and facing
tough election battles.
According to Forward, four Jewish weeklies
in the metropolitan New York area have combined press runs of more
than 250,000. They are the subsidized The Jewish Week, which
reported average circulation of 105,688 in 1992 and 96,800 in 1993;
the Jewish Press, targeted at Orthodox Jewish readers, with
average circulation of 120,764 in 1992 and 141,770 in 1993; the
Long Island Jewish World, with circulation of 26,043 in 1992
and 26,124 in 1993; and Forward, with 9,818 in 1992 and 11,360
in 1993.
According to the Detroit Jewish News, the
opening salvo was fired in early July by columnist Steve K. Walz
in the Jewish Press. He wrote that tax-deductible contributions
for Israel "aren't necessarily supporting the new olim
[settlers] in Israel. A sizable portion of those greenbacks stay
right here."
Justifying his criticism, he asked whether the editors
of the UJA-subsidized newspaper would "criticize the federation's
leadership if they were found to be wasting donated money on questionable
business ventures." While the Jewish Press suggested
donors withhold their contributions to the UJA-Federation until
it stopped subsidizing the Jewish Week Inc., the Jewish World
suggested that contributors to the UJA be allowed to choose
which Jewish newspaper they'll receive as a bonus for their contributions.
PLO-Subsidized Newspapers Close
While New York Jewish newspapers squabbled over subsidies,
PLO-backed Arabic-language publications in East Jerusalem and the
West Bank were quietly shutting down throughout 1993 for lack of
financial support. First to go under was Al Shaub, which
shut down in April 1993 after its staff walked out because it had
not been paid for several months.
The daily Al Fajr closed three months
later, leaving its staff members waiting for final paychecks. Raymonda
Tawil (who was widely known as "the Palestinian La Pasionaria,"
after the fiery female orator of the Spanish Civil War, long before
she became Yasser Arafat's mother-in-law in 1991) also has felt
the squeeze. Her Palestine Press Service first laid off its correspondents
in the occupied territories, and subsequently slashed its Jerusalem
staff's salaries. The halt in PLO support for the press parallels
reductions in PLO support for schools, hospitals and pensions for
widows and orphans of PLO fighters. The austerity measures reflect
the cutoff of support to Arafat from Saudi Arabia and other Gulf
oil-producing countries following the PLO leader's reluctance to
condemn Saddam Hussain's 1990 invasion of Kuwait.
Closures of PLO-supported Arabic media in Jerusalem
leave the field open to An Nahar, a Jordanian-subsidized
East Jerusalem daily; Al Quds, best known for its classified
ads and social notes; and Al Hayat, a Saudi-owned London-published
Arabic-language daily with circulation throughout Europe and the
Middle East.
Israeli Court Restricts Publisher
U.S. publisher Martin Peretz must have been shocked
at a decision earlier this year by Israeli Labor Court Judge Elisheva
Barak in a case brought by a former employee of the Jerusalem
Post. The daily newspaper was for a very long time Israel's
premier English-language publication, giving visitors and English-speaking
immigrants to Israel a newsy and charming introduction not only
to the history and politics of the country, but also to its flora,
fauna, cultural life and points of archeological interest.
Eventually the newspaper, whose political line roughly
paralleled that of the leftist elements in Israel's Labor coalition,
fell into severe financial straits. It was purchased in 1989.by
Hollinger Inc., a Canadian newspaper chain whose Jewish owners embrace
a right-wing line.
Thirty Jerusalem Post editors and reporters
resigned in January 1990, some intending to set up a new English-language
Israeli publication more in line with their newspaper's former policy.
Joanna Yehiel, one of the resigning journalists, initiated a suit
against the Post, claiming that the Hollinger-appointed publisher,
retired Israeli army Colonel Yehuda Levy, had no journalistic experience
and so harassed the editorial staff with "constant questions
and instructions" that no "reasonable journalist"
could work under such conditions.
An example cited was the incident that prompted the
1990 resignation of the previous editor, Erwin Frenkel. When Frenkel
criticized Likud Prime Minister Yitzhak Shamir in an editorial,
Shamir responded that such criticism "undermines Israel's position"
in the eyes of Diaspora Jews. Levy then ordered Frenkel to withdraw
the editorial from the newspaper's weekly international edition.
Judge Barak's decision restricting the rights of publishers
to dictate how their editors and reporters do their jobs got little
support from other Israeli newspapers across the political spectrum.
Amos Shocken, publisher of the liberal Tel Aviv daily Ha'aretz,
declared that "if a publisher intervenes in the daily life
of journalistic work, he de facto becomes the editor, and that is
legitimate." |